Numa Alternatives (2026): Numa Is Now Dealership-Only, What to Use

Numa has refocused entirely on car dealerships. Here's what changed, what small businesses and dealers can use instead, and AI receptionists compared on prices checked in October 2026.

Written by Timothy Bramlett ·

At a glance

What it costs

Not published: Numa sells to car dealerships through demos only.

The catch

Numa no longer markets its AI phone assistant to general small businesses.

Best alternative

Zinng: $49 for 300 minutes, call transfers included, public pricing and a 7-day free trial.

The short answer

Numa now serves car dealerships only. It calls itself "the AI operating system for car dealerships," sells through demos with no public pricing, and no longer markets the AI phone assistant it used to offer general small businesses. If you're a small business looking for a Numa alternative, you need a general AI receptionist instead.

For most small businesses, Zinng starts at $49 a month for 300 minutes with call transfers included. Below is what changed at Numa and the alternatives worth comparing, with prices checked against each company's pricing page.

What changed at Numa

Numa (NumberAI, Inc.) has raised $52 million and lists more than 150 team members and 1,400 dealerships on its site. Over the past year or so it shifted its focus to auto dealers, with tools like a service advisor agent, a smart inbox and integrations with dealership management systems. In September 2026 it launched Operator, an AI receptionist with call routing, aimed at dealerships.

Numa doesn't publish prices. A third-party Capterra listing shows a starting price of $149 per user per month, but you'd need a demo to get a real quote.

If you're a car dealership

If you run a dealership, Numa may still be the right fit, since it's now built for you. When you compare it with alternatives for automotive sales teams, start with integration to your dealer management system and how leads reach your sales and service desks.

If what you mainly need is overflow and after-hours calls answered, with hot leads sent to the right person, a general AI receptionist that transfers calls can do that for far less than a dealership platform.

Numa alternatives: comparison table

Entry plans side by side for small businesses. Scroll sideways on a phone to see every column.

Service Starts at Includes Billing Setup Free trial
Zinng $49/mo 300 minutes Per minute + extra-minute buckets ($25 for 150) Self-serve + free help 7 days
Rosie $49/mo 250 minutes Minute plans (auto-upgrade) Self-serve 7 days
Upfirst $24.95/mo 30 calls Per call Self-serve + help 14 days, no card
Goodcall $79/mo 100 unique callers Per unique caller Self-serve Not published
Smith.ai AI Receptionist Free 25 calls Per call Self-serve + help Free plan (25 calls)
NextPhone $199/mo Unlimited calls Flat rate, unlimited calls Self-serve + help 7 days (Pro)
Dialzara $29/mo 60 minutes Per minute Self-serve 7 days
My AI Front Desk (Frontdesk AI) $99/mo 200 minutes Per minute (credits) Self-serve 7 days

The best Numa alternatives for small businesses

1. Zinng: built for small service businesses

Zinng answers every call for the kinds of businesses Numa used to serve:

  • $49 for 300 minutes, with call transfers to your team on every plan and public pricing, no demo required.
  • Extra minutes in buckets: 150 for $25, 300 for $50, 600 for $100 or 1,200 for $200.
  • Live calendar booking (Google Calendar, Outlook, Cal.com, Calendly) on the $99 Pro plan.
  • Two-way texting from your business number, every call recorded and transcribed, and free setup help.

Zinng plans: $49 (300 minutes), $99 (700), $149 (1,000) and $249 (2,000), all with a 7-day free trial and no contract.

2

Rosie

Best for quick self-serve setup
Trustpilot No reviews yet G2 No rating found Capterra No reviews yet BBB No rating found
Rosie homepage, captured October 2026
Homepage · click to enlarge

Self-serve AI receptionist trained from your Google Business Profile and website. Live booking and transfers start on the $149 Scale plan.

Billing
Minute plans (auto-upgrade)
Setup
Self-serve
Free trial
7 days
Contract
No contract
Professional
$49/mo
Includes: 250 minutes
Extra usage: See note
No overage; auto-upgrades to the next plan
Scale
$149/mo
Includes: 1,000 minutes
Extra usage: Not published
Adds calendar booking, warm and live transfers, texts during calls
Growth
$299/mo
Includes: 2,000 minutes
Extra usage: Not published
Adds waterfall transfers, custom training, white-glove onboarding
Gives you a number Works with your number Call transfer Books into your calendar Texts callers Native CRM sync Spanish HIPAA: not published
What customers like
"Rosie is the best AI answering service I've tried... I called the trial number and was surprised how well it answered queries about my business (Transistor), even questions it wasn't trained on."
Reddit, August 2026

Checked October 2, 2026 on heyrosie.com. Prices change; confirm before you buy.

3

Upfirst

Best for every feature on every plan
Trustpilot No reviews yet G2 ★ 4.9 (26) Capterra ★ 5.0 (12) BBB A
Upfirst homepage, captured October 2026
Homepage · click to enlarge

Per-call AI receptionist with transfers, live booking, texting and 35+ languages on every plan, plus a free onboarding call.

Billing
Per call
Setup
Self-serve + help
Free trial
14 days, no card
Contract
No contract
Starter
$24.95/mo
Includes: 30 calls
Extra usage: $1.50 per call
$20/mo billed annually; every feature included
Premium
$59.95/mo
Includes: 90 calls
Extra usage: $1 per call
$48/mo billed annually
Pro
$159.95/mo
Includes: 300 calls
Extra usage: $0.75 per call
$128/mo billed annually; adds white-glove onboarding
Scale
$299/mo
Includes: 600 calls
Extra usage: $0.70 per call
$240/mo billed annually; adds custom integrations
Gives you a number Works with your number Call transfer Books into your calendar Texts callers Native CRM sync Spanish HIPAA BAA (enterprise plans)
What customers like
"What I like best about Upfirst is their customer support and their willingness to keep improving the platform."
G2, July 2026
Common complaint
"It's not as personal as having a live receptionist, but it does what we need for now"
G2, July 2026

Checked October 2, 2026 on upfirst.ai. Prices change; confirm before you buy.

4

Goodcall

Best for customizable call flows
Trustpilot ★ 2.5 (5) G2 ★ 3.5 (1) Capterra No reviews yet BBB No rating found
Goodcall homepage, captured October 2026
Homepage · click to enlarge

Self-serve AI phone agent with a call-flow builder, billed per unique caller with unlimited minutes. US only.

Billing
Per unique caller
Setup
Self-serve
Free trial
Not published
Contract
Not published
Starter
$79/mo
Includes: 100 unique callers
Extra usage: $0.50 per extra caller
Per agent; unlimited minutes; $66/mo billed annually
Growth
$129/mo
Includes: 250 unique callers
Extra usage: $0.50 per extra caller
Per agent; unlimited minutes; $108/mo billed annually
Scale
$249/mo
Includes: 500 unique callers
Extra usage: $0.50 per extra caller
Per agent; unlimited minutes; $208/mo billed annually
Gives you a number Works with your number Call transfer Books into your calendar: not published Texts callers Native CRM sync Spanish: not published HIPAA
What customers like
"Their on time Customer Services Their numerios Features best part it is easy to use"
G2, October 2023
Common complaint
"Service started out at $59 then no notice moved in $99 a month and then this last month they now they are charging me $130 a month with no notice."
Trustpilot, June 2026

Checked October 2, 2026 on goodcall.com. Prices change; confirm before you buy.

5

Smith.ai AI Receptionist

Best for AI with live human backup
Trustpilot ★ 4.4 (374) G2 ★ 4.8 (32) Capterra ★ 4.8 (48) BBB F
Smith.ai AI Receptionist homepage, captured October 2026
Homepage · click to enlarge

Per-call AI receptionist with a free tier; calls can be escalated to Smith.ai's live agents for $3 extra. Native Clio integration.

Billing
Per call
Setup
Self-serve + help
Free trial
Free plan (25 calls)
Contract
Month-to-month
Free
Free
Includes: 25 calls
Extra usage: $3 per call
Free forever
Pro
$150/mo
Includes: 75 calls
Extra usage: $2.50 per call
$2.00/call; 150 calls $1.80, 300 calls $1.67
Enterprise
$500/mo
Includes: 300 calls
Extra usage: $2.17 per call
$1.67/call; full-service setup
Gives you a number: not published Works with your number Call transfer Books into your calendar Texts callers Native CRM sync Spanish HIPAA: not published
What customers like
"I do appreciate that our calls get answered 24/7. Occasional missed calls generally go to a voicemail."
G2, September 2026
Common complaint
"They required a upfront payment at $2500 for a six month contract... we requested to cancel our contract... because the account is on a long-term plan, our policy does not allow..."
Trustpilot, September 2026

Checked October 2, 2026 on smith.ai. Prices change; confirm before you buy.

6

NextPhone

Best for unlimited calls with no overage
Trustpilot No reviews yet G2 ★ 5.0 (23) Capterra ★ 4.8 (6) BBB No rating found
NextPhone homepage, captured October 2026
Homepage · click to enlarge

AI receptionist with unlimited calls and no per-minute or overage fees from $199/month; done-for-you setup from $299.

Billing
Flat rate, unlimited calls
Setup
Self-serve + help
Free trial
7 days (Pro)
Contract
Month-to-month
Pro
$199/mo
Includes: Unlimited calls
Extra usage: No overage (unlimited)
Unlimited calls, no overage; self-serve setup plus a free onboarding call
Growth
$299/mo
Includes: Unlimited calls
Extra usage: No overage (unlimited)
Unlimited calls; done-for-you setup, CRM sync, Zapier/Make/API
Scale
$599/mo
Includes: Unlimited calls
Extra usage: No overage (unlimited)
Unlimited calls; custom routing, two-way texting from your number
Gives you a number Works with your number Call transfer Books into your calendar Texts callers Native CRM sync Spanish HIPAA: not published

Checked October 2, 2026 on getnextphone.com. Prices change; confirm before you buy.

7

Dialzara

Best for the lowest entry price
Trustpilot ★ 4.2 (20) G2 No rating found Capterra No rating found BBB A+
Dialzara homepage, captured October 2026
Homepage · click to enlarge

Per-minute AI receptionist from $29/month for 60 minutes; warm transfers, calendar sync and Spanish start on the $99 plan.

Billing
Per minute
Setup
Self-serve
Free trial
7 days
Contract
No contract
Business Lite
$29/mo
Includes: 60 minutes
Extra usage: $0.48 per minute
Blind transfers only; Zapier/Make
Business Pro
$99/mo
Includes: 220 minutes
Extra usage: $0.45 per minute
Adds warm transfers, calendar sync, English and Spanish
Business Plus
$199/mo
Includes: 500 minutes
Extra usage: $0.40 per minute
Adds ongoing custom prompt work, multi-location
Business Elite
$349/mo
Includes: 1,000 minutes
Extra usage: $0.35 per minute
Adds priority support, SLA, API access
Gives you a number Works with your number Call transfer Books into your calendar Texts callers Native CRM sync Spanish HIPAA: not published
What customers like
"Working with Adam and his AI phone system has honestly been one of the most impressive experiences we've had integrating technology into our real estate business."
Trustpilot, May 2026
Common complaint
"Customer service is terrible. Trying to even get a response is really hard."
Trustpilot, October 2026

Checked October 2, 2026 on dialzara.com. Prices change; confirm before you buy.

8

My AI Front Desk (Frontdesk AI)

Best for an all-in-one front office
Trustpilot ★ 3.5 (18) G2 ★ 4.9 (26) Capterra ★ 2.0 (1) BBB No rating found
My AI Front Desk (Frontdesk AI) homepage, captured October 2026
Homepage · click to enlarge

All-in-one AI front office (now branded Frontdesk AI): phone, web chat, two-way texting, email drafts and a built-in CRM on one plan.

Billing
Per minute (credits)
Setup
Self-serve
Free trial
7 days
Contract
No contract
Business-in-a-Box
$99/mo
Includes: 200 minutes
Extra usage: $0.25 per minute
$79/mo billed annually; also 100 chat conversations and 400 SMS; overage paid in credits
Gives you a number: not published Works with your number Call transfer Books into your calendar Texts callers Native CRM sync Spanish: not published HIPAA: not published
What customers like
"The AI receptionist has been a huge help for managing incoming calls. It answers quickly, handles customer questions, qualifies leads, and can book appointments"
Trustpilot, August 2026
Common complaint
"I signed up for the 7-day trial, which required a credit card. During the trial period I emailed support several times with questions but did not receive a response. On day 8, I was charged $299."
Trustpilot, June 2026

Checked October 2, 2026 on myaifrontdesk.com. Prices change; confirm before you buy.

Frequently asked questions

Does Numa still serve small businesses?

No longer as a focus. Numa now describes itself as the AI operating system for car dealerships, says it serves more than 1,400 dealerships, and no longer markets its earlier AI phone assistant for general small businesses.

How much does Numa cost?

Numa doesn't publish pricing; its website offers demos only. A third-party listing on Capterra shows a starting price of $149 per user per month, but confirm with Numa directly.

What is the best Numa alternative for a small business?

For a typical small business that just needs every call answered, Zinng is a strong alternative at $49 a month for 300 minutes, with call transfers included, live calendar booking from $99 and extra minutes in buckets from $25.

What should a car dealership use instead of Numa?

Dealerships usually need integrations with their dealer management system, so compare dealership-specific platforms on that first. If you mainly need overflow and after-hours calls answered, a general AI receptionist that can transfer hot leads to your sales or service desk can cover that for much less.

Sources: numa.com and its about page, Numa's September 22, 2026 Operator announcement, and Capterra, checked October 2, 2026. No affiliate links. Compare more on our AI receptionist alternatives page.

A small business looking for a Numa replacement?

Zinng: 300 minutes for $49, call transfers included, public pricing. 7-day free trial, no contract.

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Timothy Bramlett

Written by

Timothy Bramlett

Co-Founder & CEO, Zinng

Software engineer and entrepreneur building AI-powered communication tools that help businesses never miss a customer call.

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