SMS registration page: steps and status

The SMS registration page is where you register your team number with mobile carriers so you can send text messages to any customer. Registration is called A2P 10DLC and has four steps: Caller ID, Customer Profile, Brand Registration and Campaign Registration.

Note

A2P 10DLC registration is included on the Pro plan and above. If your team number is toll-free, you see toll-free verification here instead, which is included on every paid plan. See toll-free number verification.

Open the SMS registration page

1. In the left menu, select Team Number (open the Team Number page).
2. Find the SMS Registration card.
3. Select Register This Number. If you already started, the button reads Continue registration, Open registration or View registration details, depending on where you are.

You need a team phone number first. Without one, the button is disabled and shows NEEDS NUMBER. Add a team number from AI Phone Agents, then come back.

The four registration steps

The steps are listed under Registration steps on the right. Each step must finish before the next one starts.

Step	What you provide	How long it takes
Caller ID	The business name customers see when your number calls them	Instant
Customer Profile	Business or personal details, such as name, registration number, address and website	Reviewed by the carrier
Brand Registration	Nothing new; you submit the approved profile to the carriers	Typically takes minutes
Campaign Registration	Your texting use case: description, sample messages and how customers opt in	Typically takes a few business days

What the status badge means

The SMS Registration card on Team Number shows one of these statuses.

Status	What it means
Unregistered	You can only reply to contacts who have reached out to you first.
Draft	Your registration is saved but not submitted. Select Continue registration.
In progress	The carrier is setting up or reviewing your profile, brand or campaign.
Registered	Your number is registered and you can send outbound texts.
Rejected	A step was not approved. Select Review or resubmit registration.

Check what carriers look at before you submit

On the Campaign Registration step, a panel titled Before you submit: what carriers check lists everything carriers review, with text you can copy for your privacy policy and terms page. Select Check my registration to test your details before you submit.

Common tasks

• Register for the first time: follow register for A2P 10DLC step by step.
• Learn why registration is needed: read what is A2P 10DLC.
• A step was not approved: see fix a rejected SMS campaign.
• Your number is toll-free: see toll-free number verification.